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Mastering The Music Release Process: A Step-by-Step Guide By Promoter Koolic

Are you an aspiring artiste eager to share your music with the world but unsure where to begin? Releasing a song involves a series of steps, from meticulous preparation to strategic promotion and post-release activities. Let’s delve into each phase to ensure your music launch is a success.
              (Preparation)
Before diving into the release process, it’s crucial to lay a solid foundation.
1. Mix and Master the Audio: Ensure your audio file is of top-notch quality by professionally mixing and mastering it in WAV format.
2. Design Cover Art: Create visually appealing cover art in JPEG or PNG format that captures the essence of your music.
3. Plan Promotional Content: Develop engaging promotional content such as videos and photos to captivate your audience.
4. Copyright Registration: Protect your intellectual property by registering your song with the copyright office.
5. Secure Licenses: Obtain mechanical licenses if your song includes covers and establish songwriting splits if multiple writers are involved.
6. Publishing Registration: Register your song with a publishing administrator or Performing Rights Organization (PRO).
7. Choose a Release Date:Select a strategic release date that aligns with your promotional plans and target audience.
                (Distribution)
Once your music is ready, it’s time to prepare for distribution across various platforms.
1. Mastered Song: Ensure your mastered song is ready for distribution.
2. Cover Art and Metadata: Prepare cover art files and provide essential metadata including lyrics, songwriting credits, and ISRC codes.
3. Release Date Confirmation: Confirm the release date and distribute the necessary materials to digital platforms.
       (Promotion and Planning)
Effective promotion is essential for garnering attention and building anticipation for your release.
1. Task Calendar: Create a detailed calendar outlining promotional activities leading up to the release.
2. Playlist Consideration: Submit your song for consideration on Spotify editorial playlists to increase visibility.
3. Pre-Save and Pre-Order Links: Generate pre-save and pre-order links to encourage fans to save and purchase your music in advance.
4. Smart Links and Landing Pages: Create smart links or landing pages for easy access to your music across platforms.
5. Single Announcement: Craft compelling announcements for social media and other channels to announce the upcoming release.
6. Day of Release Activities: Consider live streaming sessions to engage with your audience and promote the release further.
            (Day Before Release)
Ensure all elements are in place for a seamless launch.
1. Social Media Schedule: Plan and schedule social media content to maintain momentum before the release.
2. Email Newsletter Design:Design and prepare your email newsletter to notify subscribers about the upcoming release.
3. Finalize Smart Links: Double-check smart links and landing pages to ensure they are ready for distribution.
4. Music Video Schedule: Schedule the release of accompanying music videos or visual content.
5. Custom Thumbnails: Design custom thumbnails for your videos to enhance visual appeal.
6. Social Media Ad Clips: Prepare short video clips for social media ads to promote the release effectively.
         (Day of Release Checklist)
Execute your release strategy with precision on the big day.
1. Social Media Promotion: Promote your release across all social media channels with engaging content and visuals.
2. Music Video Upload: Release accompanying music videos on platforms like YouTube and Vevo.
3. Website and Profile Updates:Update your music website and social media profiles to reflect the new release.
4. Lyrics on Streaming Platforms: Ensure that lyrics are available on streaming platforms to enhance listener engagement.
5. Make the Song Public: Make your song available to the public on all streaming platforms as scheduled.
            (Post-Release)
Maintain momentum and capitalize on the release’s success with strategic post-release activities.
1. Email List Resend: Resend release announcements to your email list to reach those who may have missed the initial notification.
2. Continued Social Media Promotion: Continue promoting your music on social media with varied content to sustain interest.
3. Themed Playlist Creation:Curate themed playlists featuring your music to attract new listeners.
4. Playlist Placement: Pitch your music to playlist curators for potential inclusion in curated playlists.
5. Blog Promotion: Reach out to music blogs and online publications to secure coverage and reviews of your music.
6. Next Release Planning:Begin planning for your next release by following the same comprehensive guide to ensure continued success.
By meticulously following these steps, you can navigate the music release process with confidence and maximize the impact of your music on your audience. Remember, each phase is crucial in building anticipation, generating buzz, and ultimately achieving your goals as an artist.
Written By: Promoter Koolic
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Entertainment

Mizter Okyere Serenades Asantehene At Commemorative Stamp Programme At Manhyia

Young Renowned Ghanaian Saxophonist, Mizter Okyere, had a great opportunity to serenade His Royal Highness, Nana Otumfuo Osei Tutu II, the Asantehene at His Commemorative Stamp Programme at Manhyia Palace.

 

The event was part of Otumfuo’s Silver Jubilee Celebrations that happened recently; the royal celebrations took both the local and international front for weeks, and are still trending. 25 years of meaningful reign with classic melodies performed by Mizter Okyere.

 

Mizter Okyere, who shuffles between Ghana and the United States has done quite tremendously within the music space over the years with duets done with Samini, Kofi Kinaata, just to name a few.

 

Below are some more images from the event.

 

(Story: BeenieWords.com)

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Ras Kuuku Drops New Album “Road Of Evil” This Week On May 23rd

Ras Kuuku is about to serenade his Fans again with his upcoming body of work he titles “Road Of Evil”.

 

But why would the Dome- Samanpuom based Rasta Man use such a ‘weird’ title for his Album? Well, that’s the catch, it’s a ploy to buy your suspense as he delivers the full catalogue this Thursday, May 23rd via Mipromo, Ghana’s leading Music Distribution Company.

 

Holding 10 songs for the Album, Ras Kuuku employed CaskeysOnit and BozyBeat for the production efforts. Tracks 1, 3, 4, 6, 7, 8 and 9 were produced by BozyBeat while Tracks 2 and 5 were produced by CaskeysOnit.

 

Ras Kuuku enlisted Kwesi Amewuga for “Krom” (Track 2), while he nailed the other 9 songs by himself. Below is the track list for “Road Of Evil”. Be on the lookout for it on the music stores this Thursday, May 23, 2024.

 

(Source: BeenieWords.com)

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Erny Releases Brand New Single”Huhuu”

Award-winning hip-hop artiste Erny is back with a brand new banger for the streets.

His latest single, ‘Huhuu’, is already generating buzz and receiving rave reviews from music enthusiasts.

Produced by the talented Drumz, this infectious track is sure to get you moving.

Check it out now and experience the energy for yourself.

Listen here:

 

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Entertainment

I Lost A Private Jet And $100 Million Deal Because Of Dr Bawumia – Dj Azonto

DJ Azonto has voiced his frustration over Vice President Dr. Mahamudu Bawumia’s use of his song during a campaign event, claiming it disrupted potential deals with other political parties.

The incident occurred at a presidential campaign event in Nalerigu, North East region, where Dr. Bawumia was seen dancing to DJ Azonto’s song “without prior permission”.

According to DJ Azonto, his management team was neither approached for authorization nor compensated for the use of the song in such political high-profile event.

This unauthorized use, he claims, led to the collapse of negotiations with several political parties that were considering using his song for their own campaigns.

On Peace FM, Akwasi Aboagye’s Entertainment Show, DJ Azonto stressed on how he lost a Private Jet deal and $100 million.

In response to what they view as a violation of intellectual property rights, DJ Azonto’s management is demanding $10 million in compensation.

They argue that this amount reflects the song’s value and the damages incurred due to its misuse.

Speaking also on Adom TV’s Showtym with Andy Dosty, DJ Azonto emphasized the seriousness of the matter, urging respect for copyright laws and intellectual property rights.

He highlighted the willingness of musicians and the entertainment industry to collaborate with political candidates, provided proper channels are followed and permissions are obtained.

The demand for compensation underscores the broader issue of intellectual property rights in the music industry, emphasizing the need for legal compliance and respect for artists’ works.

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Entertainment

Rebbel Ashes Unveils New Single “Kwansema” Featuring Kwame MulZz: A Blend Of Afrobeat And Love

Rebbel Ashes, the illustrious Ghanaian afrobeat artist based in Belgium, is gearing up for the release of his latest single, “Kwansema,” following the resounding success of his previous hit, “Activate.” Renowned for his mastery of hooks, Rebbel Ashes has firmly established himself as a prominent figure in the music scenes of both Africa and Europe.
“Kwansema” promises to captivate listeners with its soulful melodies and heartfelt lyrics, delivering a compelling narrative of love and longing. Produced by the talented Alfred Aborga, also known as OldSwat, the track is poised to become an instant favorite among fans of Rebbel Ashes and enthusiasts of contemporary afrobeat music alike.
Rebbel Ashes’ musical prowess shines through in “Kwansema,” as he effortlessly infuses elements of traditional Ghanaian rhythms with modern afrobeat sensibilities. The result is a harmonious blend of infectious grooves and poignant storytelling, creating an immersive listening experience that resonates with audiences on a deeply emotional level.
Moreover, the inclusion of Kwame MulZz adds an extra layer of dynamism to the track, with his distinct vocal style complementing Rebbel Ashes’ delivery to perfection. Together, the duo elevates “Kwansema” to new heights, showcasing their collective talent and collaborative synergy.
As anticipation builds for the release of “Kwansema,” fans can expect nothing short of musical excellence from Rebbel Ashes. With his unique blend of artistry and authenticity, he continues to push the boundaries of afrobeat music, cementing his status as a trailblazer in the industry.
 “Kwansema” represents a testament to Rebbel Ashes’ artistic evolution and unwavering commitment to his craft. With its irresistible melodies and heartfelt lyrics, the single is poised to leave a lasting impression on listeners worldwide, solidifying Rebbel Ashes’ position as a force to be reckoned with in the realm of contemporary afrobeat music. Stay tuned for the official release of “Kwansema,” and prepare to be swept away by its enchanting allure.
Written By : Promoter Koolic
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Ghanaian Reality Series, GH Queens, ‘Beats’ Real Housewives Of Lagos At AMVCA 2024

In a thrilling showdown at the 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) in 2024, the Ghanaian reality series GH Queens emerged victorious, triumphing over Real Housewives of Lagos (RHOL) for the best Unscripted Series on Africa Magic in 2024.

 

The win over RHOL, a popular reality franchise known for its drama and glamour, emphasizes the growing influence of Ghanaian entertainment on the African stage.

 

This award signifies not only the show’s success but also the growing power of Ghanaian storytelling.

 

“We poured our hearts into GH Queens”, Ayebea ‘BZ’ Darko, creator of the show, said. “To go up against these great shows and to win Best Unscripted Series is mind-blowing!”

 

GH Queens follows the lives of Ghanaian Influencers – Efia Odo, Mona 4 Real, Michy Diamond, and Cookie – and how they navigate the spotlight.

 

It seems the “Queens” stole the hearts of viewers across Africa! GH Queens is available to stream on Showmax.

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Entertainment

Qwami Agaji Billion Of Agaji Boys Set To Drop ‘Milly’

Agaji Boys Music is a music trio based in Obuasi the golden City. Over the years the brothers Qwami Billion (The concept King), Ambitious Boynobiom (The Lord King of verses) and Kwesi Kings (The Rap God) have served their fans with some dope tunes. Their popular street anthems include: ‘Girls Nhw3’, ‘Ade Akye Abia’, ‘Don’t Go’, ‘Alangadwoa’ and many more.

 

The trio have promised to quench the thirst of their super amazing fans with a masterpiece dubbed ‘Milly’ since the long drought of no releases.

 

‘Milly’ happens to be a solo project by Qwami Agaji Billion.

 

Anticipate since he is set to drop the new jam soon.

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Entertainment

Kojo Lap Set To Drop Another Chart-Topping Hit “On God” Featuring King Paluta Following The Success of “One Day”

Sunyani-based artist Kojo Lap is gearing up for the release of his highly anticipated single “On God,” featuring the prolific rapper King Paluta. This comes hot on the heels of his previous hit track “One Day,” which garnered significant attention, numerous streams, and extensive radio airplay. As Kojo Lap continues to ascend in the music scene, his collaboration with King Paluta is poised to further solidify his position as a rising star in the industry.
Kojo Lap captured the hearts of music enthusiasts with his previous release, “One Day.” The track not only amassed a considerable number of streams but also received widespread acclaim for its infectious beats and poignant lyrics. Its success catapulted Kojo Lap into the spotlight, garnering him recognition as one of the most promising talents emerging from Sunyani.
Following his remarkable performance as the 1st runner-up on Onua TV’s Kasahari, Kojo Lap has been on a steady trajectory towards stardom. His undeniable talent and unwavering determination have endeared him to fans across the country, establishing him as a force to be reckoned with in the music industry. With each release, Kojo Lap continues to captivate audiences with his unique style and lyrical prowess, solidifying his status as a rising star.
Fans and music enthusiasts alike are eagerly awaiting the release of Kojo Lap’s latest single, “On God,” featuring King Paluta. With the momentum generated by his previous success, expectations are high for another chart-topping hit from the talented artist. The collaboration with King Paluta, who is currently enjoying immense popularity, adds another layer of excitement to the upcoming release. As anticipation builds, fans can’t wait to experience the magic that Kojo Lap and King Paluta are set to deliver with “On God.”
As Kojo Lap prepares to unveil his latest offering, “On God,” featuring King Paluta, the music scene is abuzz with excitement and anticipation. Following the success of “One Day” and his impressive run on Onua TV’s Kasahari, Kojo Lap has cemented his status as one of the most promising talents in the industry. With his infectious energy, undeniable talent, and unwavering determination, Kojo Lap is poised to leave an indelible mark on the music scene with his forthcoming release. As fans eagerly await the unveiling of “On God,” all signs point to another chart-topping hit from this rising star.

  1. Source: Promoter Koolic
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Entertainment

Kojo Golden Gets Nominated For Afrobeat Artist Of The Year 2024 By Ghana Music Awards USA

In the pulsating world of Afrobeat, where rhythm meets soul, one name has emerged with undeniable talent and unwavering dedication “Kojo Golden”. Hailing from the vibrant music scene of Africa, Kojo Golden, under the esteemed banner of U2M Africa Records, has carved his path with a comeback to stardom. His relentless pursuit of excellence and distinctive sound has earned him a well-deserved nomination for the Afrobeat Artist of the Year at the prestigious Ghana Music Awards, USA.
The category boasts an array of formidable contenders, including Camidoh, Kidi, King Promise, Kelvyn Boy, Mr. Drew, Olivetheboy, Gyakie, and Benzy Benero. Each artist brings their unique flair to the table, making the competition fierce and the stakes high. Amidst the illustrious lineup, Kojo Golden stands out not only for his musical prowess but also for the sheer determination that has defined his journey.
Throughout the year, Kojo Golden has tirelessly honed his craft, pouring his heart and soul into every lyric and melody. From electrifying performances to captivating studio sessions, he has left an indelible mark on the Afrobeat scene in Ghana and beyond. What sets Kojo Golden apart is his signature sound is a fusion of traditional African rhythms, contemporary beats, and soulful melodies. With each track, he transports listeners on a musical journey, weaving tales of love, life and resilience.
His ability to seamlessly blend genres has garnered him a loyal fanbase both locally and internationally. As the Ghana Music Awards, USA approaches on Saturday, August 17th, 2024, Kojo Golden stands on the brink of a monumental achievement. His nomination for Afrobeat Artist of the Year is a testament to his tireless dedication and unwavering passion for his craft. Through his music, he has not only entertained but also inspired countless souls, earning him the admiration of peers and fans alike. In the ever-evolving landscape of music, Kojo Golden shines as a beacon of talent and resilience. His journey from humble beginnings to the cusp of greatness is a testament to the power of passion and perseverance. As the world eagerly awaits the outcome of the Ghana Music Awards, USA, one thing is certain.
Kojo Golden’s star continues to rise, illuminating the path for generations of aspiring artists to come. In a resounding declaration of confidence and determination, Kojo Golden vows to seize the moment and claim the Afrobeat Artist of the Year award as his own. With unwavering resolve, he affirms his belief in the strength of his artistry and the impact of his music on the hearts of listeners worldwide. Yet, amidst his fervent pursuit of victory, Kojo Golden acknowledges the formidable talent of his fellow nominees.
Each artist nominated in this category possesses a unique voice and a message that resonates deeply with audiences. Kojo Golden holds immense respect for his peers, recognizing that they too have poured their souls into their craft. In his eyes, each nominee is equally deserving of recognition, their contributions to the Afrobeat genre enriching the musical landscape in their own distinct ways
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Honoring A Legend: DJ Lord OTB Marks Castro’s Birthday With Essential Mix

Award-winning Ghanaian DJ, DJ Lord OTB, has paid tribute to the late Ghanaian Hiplife artist and musician, Castro, on what would have been his birthday. Born Theophilus Tagoe on May 1st, 1982, Castro was known for his energetic performances and hit songs that dominated the Ghanaian music scene.

Castro’s career came to a tragic end on July 6th, 2014, when he and a lady named Miss Janet Bandu reportedly drowned in a jet ski accident in the Ada Estuary while on holiday with the Gyan brothers. Despite extensive search efforts, Castro’s body was never found, leaving his family, friends, and fans devastated.

To commemorate Castro’s birthday and honor his musical legacy, DJ Lord OTB curated a special mix titled “This Is Castro.” The mix features some of Castro’s most popular hits that once lit up dance floors across the country. From “Seihor” to “African Girls,” DJ Lord OTB’s mix serves as a nostalgic reminder of Castro’s impact on the Ghanaian music industry.

The “This Is Castro” mix pays tribute to a talented artist whose music continues to be cherished by fans, even years after his untimely passing. Through his essential mix series, DJ Lord OTB ensures that Castro’s memory lives on, allowing new generations to appreciate his timeless music.

Streaming link: https://tr.ee/zA-nJQzaNy

 

Download Link: https://bit.ly/3Wm3XCP

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