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Mastering The Music Release Process: A Step-by-Step Guide By Promoter Koolic

Are you an aspiring artiste eager to share your music with the world but unsure where to begin? Releasing a song involves a series of steps, from meticulous preparation to strategic promotion and post-release activities. Let’s delve into each phase to ensure your music launch is a success.
              (Preparation)
Before diving into the release process, it’s crucial to lay a solid foundation.
1. Mix and Master the Audio: Ensure your audio file is of top-notch quality by professionally mixing and mastering it in WAV format.
2. Design Cover Art: Create visually appealing cover art in JPEG or PNG format that captures the essence of your music.
3. Plan Promotional Content: Develop engaging promotional content such as videos and photos to captivate your audience.
4. Copyright Registration: Protect your intellectual property by registering your song with the copyright office.
5. Secure Licenses: Obtain mechanical licenses if your song includes covers and establish songwriting splits if multiple writers are involved.
6. Publishing Registration: Register your song with a publishing administrator or Performing Rights Organization (PRO).
7. Choose a Release Date:Select a strategic release date that aligns with your promotional plans and target audience.
                (Distribution)
Once your music is ready, it’s time to prepare for distribution across various platforms.
1. Mastered Song: Ensure your mastered song is ready for distribution.
2. Cover Art and Metadata: Prepare cover art files and provide essential metadata including lyrics, songwriting credits, and ISRC codes.
3. Release Date Confirmation: Confirm the release date and distribute the necessary materials to digital platforms.
       (Promotion and Planning)
Effective promotion is essential for garnering attention and building anticipation for your release.
1. Task Calendar: Create a detailed calendar outlining promotional activities leading up to the release.
2. Playlist Consideration: Submit your song for consideration on Spotify editorial playlists to increase visibility.
3. Pre-Save and Pre-Order Links: Generate pre-save and pre-order links to encourage fans to save and purchase your music in advance.
4. Smart Links and Landing Pages: Create smart links or landing pages for easy access to your music across platforms.
5. Single Announcement: Craft compelling announcements for social media and other channels to announce the upcoming release.
6. Day of Release Activities: Consider live streaming sessions to engage with your audience and promote the release further.
            (Day Before Release)
Ensure all elements are in place for a seamless launch.
1. Social Media Schedule: Plan and schedule social media content to maintain momentum before the release.
2. Email Newsletter Design:Design and prepare your email newsletter to notify subscribers about the upcoming release.
3. Finalize Smart Links: Double-check smart links and landing pages to ensure they are ready for distribution.
4. Music Video Schedule: Schedule the release of accompanying music videos or visual content.
5. Custom Thumbnails: Design custom thumbnails for your videos to enhance visual appeal.
6. Social Media Ad Clips: Prepare short video clips for social media ads to promote the release effectively.
         (Day of Release Checklist)
Execute your release strategy with precision on the big day.
1. Social Media Promotion: Promote your release across all social media channels with engaging content and visuals.
2. Music Video Upload: Release accompanying music videos on platforms like YouTube and Vevo.
3. Website and Profile Updates:Update your music website and social media profiles to reflect the new release.
4. Lyrics on Streaming Platforms: Ensure that lyrics are available on streaming platforms to enhance listener engagement.
5. Make the Song Public: Make your song available to the public on all streaming platforms as scheduled.
            (Post-Release)
Maintain momentum and capitalize on the release’s success with strategic post-release activities.
1. Email List Resend: Resend release announcements to your email list to reach those who may have missed the initial notification.
2. Continued Social Media Promotion: Continue promoting your music on social media with varied content to sustain interest.
3. Themed Playlist Creation:Curate themed playlists featuring your music to attract new listeners.
4. Playlist Placement: Pitch your music to playlist curators for potential inclusion in curated playlists.
5. Blog Promotion: Reach out to music blogs and online publications to secure coverage and reviews of your music.
6. Next Release Planning:Begin planning for your next release by following the same comprehensive guide to ensure continued success.
By meticulously following these steps, you can navigate the music release process with confidence and maximize the impact of your music on your audience. Remember, each phase is crucial in building anticipation, generating buzz, and ultimately achieving your goals as an artist.
Written By: Promoter Koolic
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Entertainment

12th Guinness Ghana DJ Awards Launched

The 2024 edition of the Guinness Ghana DJ Awards has been officially inaugurated.

 

The launch, which took place at the Multimedia Group Limited premises on Saturday, June 20, 2024, saw the dazzling prowess of talents in Ghana’s disc jockey industry.

 

Produced by Merqury Republic, the 12th edition partners Joy Prime as the official media partner.

The headline sponsor, Guinness Ghana, shared a word of appreciation to support the event for the second time.

 

The marketing manager for the Spirit and RTDs category of the company, Nana Yaa Amoah Owusu, who spoke at the launch, mentioned that their major aim for this year is to promote female DJs.

 

“DJs are the life of the party, and our flagship brand, Smirnoff, is also the life of the party, and that is the reason why we have partnered with this platform. For this year, we want to put a spotlight on the female DJ fraternity while also ensuring that overall we’re helping to build capacity,” she said.

 

For this, they will be holding an all-female DJ concert to uncover and celebrate the dexterity of females in the sector.

 

She called on corporate Ghana to rally their support behind the initiative so it can be expanded and recognised globally.

Like the past editions, this year’s awards promise to be better and more thrilling with the line-up activities.

 

The coordinator for Merqury Republic, David Quaye, pointed out experiences fans should anticipate as the main event approaches.

 

This year’s activities include the Pub Festival, which allows the organizers to journey to other regions outside Greater Accra to discover talented DJs in the selected regions. The Ghana DJ Clinic is the educational arm of the awards scheme that empowers DJs through conferences and other educational programmes.

 

The coordinator revealed that the board has reintroduced the regional category, which was cancelled in 2020 due to the COVID-19 outbreak.

 

The awards scheme recognizes the efforts and hard work of DJs in Ghana and Africa at large, including the coveted Best DJ of the Year, Afrobeat DJ of the Year, Female DJ of the Year, Discovery DJ of the Year, and Event DJ of the Year, among other categories.

 

Themed “United by Music,” the 2024 edition promises to be more enthralling by bringing together DJs across Ghana and Africa at large to make the event memorable.

 

The major awards will take place on November 9, and all fans are entreated to join the remarkable celebration of Ghana’s finest DJs.

 

“DJs are the life of the party, and our flagship brand, Smirnoff, is also the life of the party, and that is the reason why we have partnered with this platform. For this year, we want to put a spotlight on the female DJ fraternity while also ensuring that overall we’re helping to build capacity,” she said.

 

For this, they will be holding an all-female DJ concert to uncover and celebrate the dexterity of females in the sector.

 

She called on corporate Ghana to rally their support behind the initiative so it can be expanded and recognised globally.

 

Like the past editions, this year’s awards promise to be better and more thrilling with the line-up activities.

 

The coordinator for Merqury Republic, David Quaye, pointed out experiences fans should anticipate as the main event approaches.

 

This year’s activities include the Pub Festival, which allows the organizers to journey to other regions outside Greater Accra to discover talented DJs in the selected regions. The Ghana DJ Clinic is the educational arm of the awards scheme that empowers DJs through conferences and other educational programmes.

 

The coordinator revealed that the board has reintroduced the regional category, which was cancelled in 2020 due to the COVID-19 outbreak.

 

The awards scheme recognizes the efforts and hard work of DJs in Ghana and Africa at large, including the coveted Best DJ of the Year, Afrobeat DJ of the Year, Female DJ of the Year, Discovery DJ of the Year, and Event DJ of the Year, among other categories.

 

Themed “United by Music,” the 2024 edition promises to be more enthralling by bringing together DJs across Ghana and Africa at large to make the event memorable.

 

The major awards will take place on November 9, and all fans are entreated to join the remarkable celebration of Ghana’s finest DJs.

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Entertainment

3Music 2024 Awards Scheduled For September

3Music Awards is back with a big bang!

 

Organizers of the prestigious 3Music Awards, 3 Media Networks have announced the return of the awards scheme with its 2024 edition scheduled for September 2024.

 

The announcement was made during a press soiree held in Accra on Thursday, July 25, 2024.

Speaking at the event, Rashidatu Yasmine Abdulai, CEO of 3Music announced saying;

 

“We have spent quite some time ensuring our next big move would put us even higher on the totem pole of innovation and creators. Today, I am thrilled to announce the return of 3Music Awards in September (2024).”

 

According to her, the year-long hiatus gave the management ample time to reimagine and work towards setting new industry standards.

 

“After a year-long hiatus, we have reimagined our approach to ensure 3Music Awards celebrates musical excellence and sets new industry standards. The 3 Music Awards is more than an event. It is a celebration of creativity, talent and vibrant culture. This year, we are introducing fresh elements to captivate the audience and honour the artists who inspire us. Our renewed commitment is to showcase the best in music and amplify the voices of our artists creating an inclusive and unforgettable experience.”

 

The awards event was cancelled initially due to financial constraints.

Nominees for the 3Music Awards 2024 are set to be announced soon.

BACKGROUND

Last year, the awards event was called off to the disappointment of many.

 

According to the organizers, the decision resulted from the need to secure adequate financial support and sponsorship to uphold the unmatched standard of excellence that has defined the 3Music Awards over the years.

 

“As a testament to our unwavering commitment to excellence, we believe that rescheduling the event to 2024 will ensure that the 3Music Awards remains an unrivalled experience within the industry,” a portion of the statement read.

 

“While we acknowledge the disappointment this may bring, we want to assure all our stakeholders – industry partners, sponsors, artists, and fans – that we are actively working behind the scenes to secure the necessary support. We remain dedicated to delivering an unforgettable 3Music Awards 2024, ” as stated by the CEO of 3Media Networks, Rashida Yasmine Abdulai.

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Entertainment

TheSubstance’s ‘Black Skin’ Resonates With The African Community

Jamaican Artist TheSubstance continues to make waves with his powerful new single, “Black Skin.” Released on February 14th, this captivating track serves as a love song dedicated to African women, celebrating their beauty, strength, and resilience. With its meaningful message and infectious rhythm, “Black Skin” has gained significant traction, trending in Ghana and Kenya.

Since its release, “Black Skin” has amassed an impressive 1.5 million streams across various digital platforms, solidifying TheSubstance’s position as a rising star in the music industry. The song’s universal appeal and heartfelt lyrics have resonated with listeners worldwide, establishing a connection that transcends borders. TheSubstance’s unique blend of Jamaican musical influences and heartfelt songwriting has struck a chord with audiences, propelling “Black Skin” to new heights. The song’s popularity has been further amplified by influencers on TikTok, who have embraced the track and used it to create engaging and captivating content.

“‘Black Skin’ is a testament to the beauty and strength of African women. It is an honor to see the song resonating with listeners and gaining recognition in Ghana, Kenya, and beyond,” shared TheSubstance. “I am truly grateful for the support and love that ‘Black Skin’ has received.”

“Black Skin” has showcased TheSubstance’s immense talent as both a singer and songwriter. His ability to infuse his music with heartfelt emotion and authentic cultural influences sets him apart as an artist who pushes boundaries and captivates audiences.

TheSubstance’s rise in popularity and the overwhelming success of “Black Skin” demonstrate the power of his music to connect with people on a deep and meaningful level. As he continues to create captivating music that resonates with listeners worldwide, TheSubstance is poised to make an indelible mark on the music industry.

 

 

 

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Entertainment

Jo-El Sii Unveils Soul-Stirring Single ‘Waiting’ – LISTEN

Rising Ghanaian musician Jo-El Sii has recently unveiled his highly anticipated new single titled “Waiting.” This captivating love anthem, written by Jo-El Sii himself, showcases his exceptional songwriting skills and vocal ability. With its soulful melodies and heartfelt lyrics, “Waiting” is set to captivate audiences and solidify Jo-El Sii’s position as a rising star in the Afrobeat and Highlife music scene.

Jo-El Sii, born Joel Fofie, has always had a deep passion for music since his early childhood days. From singing in church to participating in musical contests, he has honed his musical skills and developed into an Afrobeat and Highlife sensation. Inspired by legendary artists such as Daasebre Dwamena and Kojo Antwi, as well as contemporary Afrobeat musicians worldwide, Jo-El Sii aspires to carve a niche for his sound and create an identity distinct from his idols

 

“Waiting” showcases Jo-El Sii’s growth as an artist and his ability to create captivating music that resonates with listeners. The song combines infectious beats, melodic hooks, and heartfelt lyrics, showcasing Jo-El Sii’s unique musical style. With his soulful vocals, he effortlessly brings the emotions of the song to life, captivating listeners with every note.

 

As an emerging talent in the Afrobeat and Highlife genres, Jo-El Sii has been making waves with his infectious energy and undeniable talent. His previous releases have garnered attention and praise from fans and industry insiders alike. Now, with the release of “Waiting,” Jo-El Sii is poised to make an even greater impact on the music scene.

 

 

Waiting” is now available on all major music platforms, allowing fans and music enthusiasts to immerse themselves in Jo-El Sii’s captivating sound. With his unique blend of Afrobeat and Highlife, Jo-El Sii brings a fresh perspective to the genre, captivating audiences with his infectious energy and undeniable talent.

Press Release here
Visualizer here here
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Entertainment

Bisa Kdei Shares Visualizer Of Hit Single “Medaase”

Multiple award-winning Highlife musician Bisa Kdei has released visuals for his nostalgic single titled “Medaase.”

The song which was released in March 2024, has garnered massive streaming numbers with fans eager for the accompanying visuals.

Bisa Kdei has responded to his fans’ request by dropping an entrancing visualizer for the song.

In the intriguing plot of his latest masterpiece, “Medaase,” which means “Grateful” in English, Bisa Kdei expresses gratitude to God for a successful music journey thus far.

The video also featured the likes of Shatta Wale, Gh Kwaku and Gh Hyper who also expressed their gratitude to God for his blessings and the beautiful moments of stardom.

Bisa Kdei released the “Medaase” song back in March as part of celebrations marking another year of life and musical excellence.

The visualiser is available on YouTube while the single can be streamed across various streaming platforms.

 

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Entertainment

Sony Music West Africa Signs Rising Star Asomacy

Emerging Ghanaian artist Asomacy has secured a deal with Sony Music West Africa through The Pep Entertainment (TPE).

 

The development was made public on Thursday via Sony Music West Africa facebook page and follows the recent TikTok success of his single ‘Why’ which went viral on social media, particularly TikTok.

 

https://www.facebook.com/share/r/ZBzx3BwbeRTA6Jr4/?mibextid=WaXdOe

 

At the label, he joins the likes of Ghana’s Gyakie, F3lineofficial, Mayorkun among others.

 

In an interview, music executive Kwadwo Amoah (Pep Junia), who leads TPE, said they decided to pitch camp with Sony Music West Africa because the company offered the best pathway for the artist and boasts a proven track record for new voices.

 

“I have been working with him for some time now, and after travelling across the country with him as an opening act for rapper Kofi Mole, his potential as a consummate act became even more apparent to me.”

 

According to the musician, the milestone represents a major leap in his career, adding that it will amplify his vision to learn, explore and release new music. “I believe this step will elevate everything we do to make that dream happen.”

 

Born and raised in Kumasi, Asomacy’s passion for music was fostered by his elder siblings, who played music loudly at home during his childhood. He started writing his own songs at 12, and he started pursuing music professionally at 15.

 

On what the future holds for him, Asomacy, who draws inspiration from his life experiences and societal events, said: “Whatever the future holds for me depends on how much work and effort I put in today, so, I will keep doing what I’ve always loved.”

 

The singer has also released the video for his viral single “Why”, watch the video below:

 

 

Gabriel Myers Hansen

PR – The Pep Entertainment

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Entertainment

Sampson Kofi Arthur Set Host Highly Anticipated “Praise Him” 3rd Edition On August 18th

Acclaimed host and worship leader, Sampson Kofi Arthur, is gearing up to host the third edition of his beloved event, “Praise Him”, on August 18th. This highly-anticipated gathering promises to be an unforgettable evening of worship, praise, and celebration.

“Praise Him” has become a beacon of hope and inspiration for many, providing a sacred space for individuals to come together and lift their voices in adoration. Under Sampson Kofi Arthur’s guidance, this event has consistently delivered powerful moments of spiritual connection and renewal.

The upcoming edition, slated for August 18th, is expected to surpass previous events in terms of excitement and impact. Sampson Kofi Arthur’s passion and dedication to creating an atmosphere conducive to genuine worship and connection with the divine have earned him a reputation as a masterful host and worship leader.

Musicians on bill include Noble Nketsiah, Godgift Cobbinah, Brother Abochie, Rev. Kojo Oteng, Paa Sammy, and Nhyiraba Shadrack.

Mark your calendars for August 18th and get ready to join Sampson Kofi Arthur and fellow believers for an extraordinary night of praise, worship, and spiritual rejuvenation. Don’t miss out on this incredible opportunity to connect with others and deepen your faith.

Date: August 18th
Host: Sampson Kofi Arthur
Event Name: Praise Him (3rd Edition)

Stay tuned for more updates and information leading up to the event!

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Entertainment

Swagz.i Releases Captivating New Single “Mistake” Featuring Elhi

Rotimi Mustapha, professionally known as “Swagzi,” is a talented Nigerian singer and songwriter hailing from the vibrant city of Lagos. Since the age of 13, Swagzi has been driven by a profound passion for music and a desire to leave his mark on the industry.

Drawing inspiration from Nigerian music legends like 2face, Sound Sultan, and Psquare, Swagzi has crafted a unique musical style that blends contemporary and classic Nigerian sounds. With three compelling studio projects under his belt, Swagzi has already established himself as a force to be reckoned with in the music scene.

Through his soul-stirring melodies and poignant lyrics, Swagzi captivates audiences and connects with fans on a profound level. His genre, ‘Afro360,’ combines the art of lyrical storytelling with live instruments, taking listeners on a sonic odyssey.

A luminary of style and creativity, Swagzi’s fusion of fashion and music has positioned him as a shining star in the dynamic realm of Afrobeats. With boundless creativity and an undeniable allure, Swagzi is set to make waves and continue his musical journey to new heights.

Listen to “Mistake” Here

STREAMING LINK
https://synnexmusic.lnk.to/mistake

Sample Link
https://musikplug.com/swagz-i-shares-captivating-new-single-mistake-featuring-elhi/

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Entertainment

Healer Drops Brand New Single “M3jadapa”(Mad For Jesus)

Prophet Kingsley Nyarko popularly known as Healee , the multi-talented gospel singer and a sound engineer, has released a brand new single titled “M3jadapa”, which means”, showcasing his versatility and skill as a producer, mixer, and mastering engineer.

“M3jadapa” is an ewe word which means “Mad For Jesus”. Healer delves into the theme of how great and powerful God is. The song’s message is a powerful reminder that even in the midst of joy, we often carry a heavy burden.

 

Musically, “M3jadapa” is a masterclass in atmospheric production and sharp delivery combining to create a haunting and immersive listening experience. The song’s introspective tone and emotional honesty make it a standout in Healers discography, and a must-listen for fans of conscious and thought-provoking music.

With “M3jadapa”, Healer continues to push the boundaries of his artistry, exploring new themes and sounds while remaining true to his unique vision. This latest release is a testament to his talent and dedication, and we can’t wait to see what he has in store for us next. Give “M3jadapa” a listen and experience the emotional depth and sonic innovation that Healer has to offer.

 

Listen below

 

 

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Entertainment

Celebrating Unity In Diversity Through Art And Culture

Uniting Nigeria through Art and Culture – The Unity in Diversity Project

Lagos, Nigeria – (16TH OF JULY 2024) The Unity in Diversity Project is set to bring Nigerians together through a monumental celebration of our rich cultural heritage. This initiative, which includes the documentary “Road to Record,” aims to preserve and showcase the diverse cultures of Nigeria through the creation of the “World’s Largest Drawing by an Individual” and the celebration of our tribes with the hashtags “#RepYourTribe #RYT.”

The project seeks to remind Nigerians of our cultural heritage and the beauty in our unity despite our diverse ways of life. The world record project will serve as a reflection of cultural identities and a medium for building understanding and unity among Nigeria’s diverse tribes, thereby promoting peaceful coexistence.

From July 16 to July 21, the record-breaking attempt will feature cultural presentations at the stadium with the National Troupe of Nigeria showcasing dances and music from different parts of the country. The official dress code for the event is “cultural,” allowing participants to celebrate Nigerian culture through their attire. For those who cannot attend, the online version of #repyourtribe will enable them to participate by posting about their culture.
Dr. Foladavid, a celebrated visual artist and medical doctor, will lead this initiative.

Known for his speed painting performances and humanitarian efforts, Dr. Foladavid’s unique talents and dedication to the arts have earned him national and international recognition.

 

The project is sponsored by Tolaram, a global conglomerate known for its innovation and commitment to progress. Tolaram has made significant contributions to Nigeria’s FMCG landscape and is deeply committed to societal upliftment through its Ishk Tolaram Foundation.

For more information, please contact: (09124097269)

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