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aYo Family Cover Making Significant Inroads In Less Than A Month Of Launch

aYo Intermediaries Ghana, the leading micro-insurance company has revealed that its innovative micro-insurance product, aYo Family Cover is making significant inroads in less than a month after its official launch at the Madina Market in Accra.

The Chief Executive Officer (CEO) of aYo Ghana, Francis Gota made this known at the second launch of the aYo Family Cover at Kasoa New Market in the Central Region.

According to him, about 10,000 customers have so far signed onto the aYo Family Cover product in less than a month since its Madina Market launch.

 

 

After the Kasoa launch, the third selected place for the product launch will be Kumasi, the Ashanti regional capital.

The aYo Family Cover which is underwritten by Sanlam Life Insurance Ghana allows Ghanaians to get hospital and life cover for themselves as well as their direct and extended families digitally.

The launch of the new product follows the introduction of other hospitalisation and life products such as Send with Care, Recharge with Care, and Recharge with Care Annual Cover.

Mr Gota noted that the company capitalised on the growing market demand for insurance products for the whole family to create the Family Cover product.

First of its kind. The newly launched product which is the first of its kind in the competitive Ghanaian insurance industry allows policyholders to add up to six people including themselves to enjoy the benefits of the product.

Mr Gota added that the product would also allow customers or policyholders to insure six family members between the ages of 1 and 69 on both life and hospitalisation cover at a premium of GH¢15 each per policy, for a maximum of GH¢300 hospitalisation benefit per night for each family member.

Aslo, policyholders and family members each get a maximum of GH¢15,000 life cover. Insured lives on the policy remain covered up until the age of 80, the CEO stated.

“As with aYo’s existing products, the Family Cover – customers must maintain an active Mobile Money (MoMo) accounts to pay premiums and claim.

For premium payments, customers get the flexibility to pay their premiums monthly, quarterly, or annually via MoMo and receive a 10% cash back on no-claims”.

Customers can enjoy this new product by dialling the USSD code 296 and select the Family Cover option to sign on. As with Send with Care, and Recharge with Care, valid Family Cover claims are paid directly to the claimant’s MoMo wallet without any hassle.

Francis Gota, CEO aYo Ghana speaking at the launch muted that
“In Ghana, we value togetherness, support, and security, and as a result, we continue to develop insurance solutions that meet the needs of Ghanaians, necessitating the emergence of Family Cover, which not only benefits family members but also reduces financial burdens on dependents”.

 

 

Mr Gota further explained saying,
“The vision of aYo is to create a future in which every Ghanaian not only buys but also uses insurance, with the goal of increasing financial inclusion”.

“Today, every Ghanaian can buy insurance on the go, using their mobile phones. Offerings like Family Cover provide a much-needed social safety net that helps vulnerable people and particularly people with low incomes to stay afloat when the unexpected happens”, he said.

Mr Gota therefore used the occasion to encourage market women, businesspeople, low and middle-income earners to subscribe to the aYo Family Cover product and all the other products of the company to secure their lives, families, and friends.

Partnership with Sanlam

The Head of Microinsurance at Sanlam Life Insurance Ghana, Ken Owusu Nantwi said, “in the past insurance was perceived to be something meant for the rich but since the arrival of aYo Ghana that perception has whittled away. This is because aYo’s innovative and affordable insurance products have changed that perception,” he explained.

Mr Owusu Nantwi was quick to add that people often weep over their dead relatives due to the cost of funerals, but now aYo has created the platform for everybody to get help in their times of need.

Previously, insurance covers only one person, however aYo has included the families and friends also, he said.

MTN Ghana rep at the launch, Daniel Arthur reiterated that MTN Ghana in partnership with aYo is committed to providing simple solutions to address the needs of their customers.

Former Chairman of National Media Commission (NMC), Nana Kwesi Gyan-Apenteng who was the guest speaker at the Kasoa New Market launch, said that with affordable insurance packages like aYo Family Cover, the days when families depended on a few well-to-do relatives to finance funerals are becoming a thing of the past.

 

He told the traders: “Up till date older men like me, continue to foot funeral bills for families – but you have the opportunity to change that in your generation by patronising affordable insurance products like aYo Family Cover so that when the unexpected happens in your family you can also contribute your quota”.

Nana Gyan-Apenteng continued: “No matter your income level, aYo can make you become important in your family.”

To this end, he appealed to Ghanaians, especially the traders to use their social media platforms to spread the good news about the affordable insurance products being offered by aYo so that their families and friends can benefit from them.

Police advise

The Kasoa Police Commander, Timothy Dassah who also graced the event advised the traders to buy into the aYo products for the betterment of themselves, families, and friends.

“I have had insurance cover for the past 20 years and I can assure you it helps in times of need”, he stated.

Subscriber base

aYo Intermediaries Ghana recently announced that it has reached 8 million subscriber base milestone in five years. The figure (8 million subscribers) represents about 25% of the over 30 million Ghanaian population.

The company also paid claims in value of GH¢14 million to 40,000 policyholders or customers, showing its commitment to the economic wellbeing of its customers in the country.

aYo Intermediaries Ghana which is a subsidiary of the MTN Group was established to distribute insurance solutions to MTN subscribers in Ghana, Nigeria, Cote D’Ivoire, Uganda and Zambia and across Africa.

We attribute the significant growth of the subscribers to timely payment of claims to policyholders and leveraging on technology to give policyholders an awesome customer experience.

The company’s growth is also attributable to its sustained micro-insurance campaigns supported by MTN Ghana to improve household resilience to eventualities.

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Entertainment

King Promise And DJ Lord OTB Bring Ghanaian Vibes To Gambia In Epic Independence Day Celebration

The vibrant sounds of Ghana boomed through the streets of Gambia as award-winning singer and songwriter King Promise and Ghana’s Best DJ, DJ Lord OTB, headlined an exciting Independence Day celebration. CFG Management and African Boss Entertainment organized the concert, which turned out to be a music-filled spectacle that made an unforgettable impression on Gambian music fans’ hearts.

 

Gambia’s Independence Day celebrations reached new heights as King Promise and DJ Lord OTB teamed up to produce a night of musical delight. The concert, which gathered admirers from all around Gambia, became a celebration of both national pride and a common love of Ghanaian music. As King Promise stepped onto the stage, the warm welcome from patrons was palpable. Gambia’s music enthusiasts sang along passionately, word for word, to every song performed by King Promise, showcasing the universal appeal of his music. Even songs containing Ghanaian dialects were embraced with enthusiasm.

 

CFG Management and African Boss Entertainment succeeded in curating an event that not only celebrated Gambia’s Independence Day but also bridged cultural gaps through the universal language of music. The success of the concert solidifies the growing international appeal of Ghanaian artists.

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Entertainment

Healer To Take Ghanaian Urban Gospel To The Next Level With ‘Don’t Cry’

Ghanaian pastor, Urban Gospel singer and songwriter Pastor Kingsley Nyarko popularly known as Healer has set to released the officially music video to his latest song, ‘Don’t Cry’ yet to released on February 19, 2024.

 

This beautiful masterpiece is a motivational song to listeners all over and was produced by healer himself.

 

 

Healer, together with his team, planned the video to the satisfaction of their listeners and patrons. The video is a clear and colourful one with beautiful scenes.

 

The song “Don’t Cry’ will be accessible on all streaming platforms.

 

 

 

Check it out, and let’s anticipate the music video together with the MP3.

 

Source: Ekow Smith

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Entertainment

Mastering The Music Release Process: A Step-by-Step Guide By Promoter Koolic

Are you an aspiring artiste eager to share your music with the world but unsure where to begin? Releasing a song involves a series of steps, from meticulous preparation to strategic promotion and post-release activities. Let’s delve into each phase to ensure your music launch is a success.
              (Preparation)
Before diving into the release process, it’s crucial to lay a solid foundation.
1. Mix and Master the Audio: Ensure your audio file is of top-notch quality by professionally mixing and mastering it in WAV format.
2. Design Cover Art: Create visually appealing cover art in JPEG or PNG format that captures the essence of your music.
3. Plan Promotional Content: Develop engaging promotional content such as videos and photos to captivate your audience.
4. Copyright Registration: Protect your intellectual property by registering your song with the copyright office.
5. Secure Licenses: Obtain mechanical licenses if your song includes covers and establish songwriting splits if multiple writers are involved.
6. Publishing Registration: Register your song with a publishing administrator or Performing Rights Organization (PRO).
7. Choose a Release Date:Select a strategic release date that aligns with your promotional plans and target audience.
                (Distribution)
Once your music is ready, it’s time to prepare for distribution across various platforms.
1. Mastered Song: Ensure your mastered song is ready for distribution.
2. Cover Art and Metadata: Prepare cover art files and provide essential metadata including lyrics, songwriting credits, and ISRC codes.
3. Release Date Confirmation: Confirm the release date and distribute the necessary materials to digital platforms.
       (Promotion and Planning)
Effective promotion is essential for garnering attention and building anticipation for your release.
1. Task Calendar: Create a detailed calendar outlining promotional activities leading up to the release.
2. Playlist Consideration: Submit your song for consideration on Spotify editorial playlists to increase visibility.
3. Pre-Save and Pre-Order Links: Generate pre-save and pre-order links to encourage fans to save and purchase your music in advance.
4. Smart Links and Landing Pages: Create smart links or landing pages for easy access to your music across platforms.
5. Single Announcement: Craft compelling announcements for social media and other channels to announce the upcoming release.
6. Day of Release Activities: Consider live streaming sessions to engage with your audience and promote the release further.
            (Day Before Release)
Ensure all elements are in place for a seamless launch.
1. Social Media Schedule: Plan and schedule social media content to maintain momentum before the release.
2. Email Newsletter Design:Design and prepare your email newsletter to notify subscribers about the upcoming release.
3. Finalize Smart Links: Double-check smart links and landing pages to ensure they are ready for distribution.
4. Music Video Schedule: Schedule the release of accompanying music videos or visual content.
5. Custom Thumbnails: Design custom thumbnails for your videos to enhance visual appeal.
6. Social Media Ad Clips: Prepare short video clips for social media ads to promote the release effectively.
         (Day of Release Checklist)
Execute your release strategy with precision on the big day.
1. Social Media Promotion: Promote your release across all social media channels with engaging content and visuals.
2. Music Video Upload: Release accompanying music videos on platforms like YouTube and Vevo.
3. Website and Profile Updates:Update your music website and social media profiles to reflect the new release.
4. Lyrics on Streaming Platforms: Ensure that lyrics are available on streaming platforms to enhance listener engagement.
5. Make the Song Public: Make your song available to the public on all streaming platforms as scheduled.
            (Post-Release)
Maintain momentum and capitalize on the release’s success with strategic post-release activities.
1. Email List Resend: Resend release announcements to your email list to reach those who may have missed the initial notification.
2. Continued Social Media Promotion: Continue promoting your music on social media with varied content to sustain interest.
3. Themed Playlist Creation:Curate themed playlists featuring your music to attract new listeners.
4. Playlist Placement: Pitch your music to playlist curators for potential inclusion in curated playlists.
5. Blog Promotion: Reach out to music blogs and online publications to secure coverage and reviews of your music.
6. Next Release Planning:Begin planning for your next release by following the same comprehensive guide to ensure continued success.
By meticulously following these steps, you can navigate the music release process with confidence and maximize the impact of your music on your audience. Remember, each phase is crucial in building anticipation, generating buzz, and ultimately achieving your goals as an artist.
Written By: Promoter Koolic
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Entertainment

Ghanaian Dancers Afronitaaa And Abigail Wow Judges At Britain’s Got Talent Auditions

Ghanaian dance sensations Afronitaaa and Abigail left a big impression on the judges of Britain’s Got Talent (BGT) when the duo auditioned in Manchester on Friday, February 9, 2024.

 

Born, Yeboah Danita Akosua Adomaah, the former DWP Academy member, and Abigail of TV3 talented kids reportedly wowed the judges getting four buzzes for their effort.

 

The pair left Accra on February 7 and arrived in the UK the following day, barely 24 hours before their performance.

 

The duo, dressed in all-white hoodies with blue baggy trousers with kente-crafted pockets were posted on BGT’s social media handles on X and Instagram.

 

 

In her first reaction to their success at the first stage, Afronitaa replied to a tweet by former boss, Dance God Lloyd: “GOD DID IT !!! History was made,” she posted hours after their performance.

 

 

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Entertainment

Apostle Eric Deh Drops New Single Dubbed ‘Fakye’

Apostle Eric Deh – Fakye

Ghanaian pastor and singer Apostle Eric Deh is back on the music scene with a new song titled “Fakye”.

Fakye means “forgive” and the song asks for forgiveness from God.

This is a prayer song for every Christian who is seeking God’s mercy and forgiveness.

Apostle Eric Deh is evangelizing through music and hoping to get more people closer to God as they enjoy this song.

Kindly stream the song on all digital platforms and share it with family and friends.

Source: Wyse

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Entertainment

Black Action Gang Releases New Hot Single Zongo Featuring Mrr Couston

Ghanaian music group Black Action Gang also known as BAG is back with another jam dubbed “Zongo”.

Zongo is a fast tempo party song which is not the usually Black Action Gang style of song since they are known for hip hop.

The song features Mrr Couston and was produced by Xboifren Onit.

 

Stream, download and have fun with it.

 

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Entertainment

King Promise, Camidoh Billed To Perform At 2024 MOBO Awards In Sheffield

Ghanaian music stars Camidoh and King Promise will perform at the 2024 MOBO Awards scheduled for Wednesday, February 7, 2024, in Sheffield, UK.

 

Organizers revealed the stellar lineup of performers for the awards ceremony on Monday, February 5, via their X handle.

 

 

 

King Promise, known for hit songs like “Terminator“, “CCTV” and “Slow Down“, is steadily building an international fanbase with his smooth R&B sound.

 

Camidoh broke out to the international scene following the massive success of his smash single “Sugarcane” and remix featuring King Promise, Darkoo and Mayorkun.

Both Ghanaian artists will now get a platform to showcase their talents to a global audience watching the MOBO Awards broadcast live on YouTube at exactly 7 pm.

 

The 26th MOBO Awards taking place at the Utilita Arena will be hosted by Comedian Babatunde Aleshe and Love Island’s Indiyah.

Other performers include DJ Spoony, Byron Messia and Soul II Soul.

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Entertainment

Stonebwoy, Shatta Wale Battle For “Best African Dancehall Entertainer” Title At 41st IRAWMA Awards

Nominees for the 41st International Reggae and World Music Awards (IRAWMA), Reggae and World Music’s biggest night of honour have been released.

 

With a total of 150 nominees in 39 categories named, Masicka, Sean Paul & Teejay, with 7 nods; Byron Messia, Burna Boy and PopCaan 5 nods; Dexta Daps, Spice and Valiant 4 nods; Beenie Man, Chronic Law, Koffee, D’Angel, Mavado, Davido, 450 & Pablo YG 3 nods lead the list of nominees for the 41st Annual International Reggae and World Music Awards (IRAWMA).

 

Notable among the categories is the Best African Dancehall Entertainer where Ghanaian heavyweights Stonebwoy and Shatta Wale go at each other for the enviable crown.

 

The two will battle other heavyweights including Patoranking (Nigeria), Redsan – (Kenya), Star Zee (Sierra Leone) and Winky D. (Zimbabwe/South Africa).

 

Other Ghanaian nominees include DJ Switch, who was nominated in the Best Teen Entertainer (13-19 yrs. old) category.

Uptek Dance Academy also secured a nomination in the Most Outstanding Dance Group category.

To check the full list of nominees and vote for your favourite in the 41st International Reggae and World Music Awards (IRAWMA), click HERE.

 

The event will be held on Thursday, January 25th at the Chateau Mar Golf Resort in Fort Lauderdale, Florida.

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Entertainment

King Paluta Targets New Artist Of The Year Award At 2024 Ghana Music Awards

Fast-rising musician King Paluta has set sights on winning the New Artiste of the Year accolade at the 25th edition of the Ghana Music Awards.

 

The “Sika Aba Fie” hitmaker announced on his Instagram page that he had filed for six nominations after the portal was opened by the organisers, Charterhouse earlier this week.

 

The nominations filled by King Paluta include New Artiste of the Year, Hiplife/ Hiphop Artiste of the Year, Best Hiplife Song, Best Collaboration, and Most Popular Song of the Year.

 

“I had my breakthrough last year, 2023 and God did his magic. I just submitted my work for consideration at this year’s Ghana Music Awards.

 

“My people, thank you for coming on this journey with me; let’s win together,” King Paluta wrote on Instagram.

 

King Paluta has been one of the biggest breakout stars in the year of review, churning out some timeless hit tunes.

 

Some of the hit singles released by the Kumasi-based rapper include “Yahitte,” “Sika Aba Fie,” and “Aha Akye.”

 

He has racked up over 10 million streams across various digital platforms and has a massive following on social media.

 

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Entertainment

Bisa Kdei Takes Ghanaian Music To New Heights With Private Jet Performances

Multiple award winning musician Bisa Kdei, is making a very huge impact not only in the music industry but also in the realm of luxury travel.

In a surprising turn of events, Bisa Kdei has been frequently spotted aboard private jets, elevating his status currently as the only Ghanaian musician known for such opulent travels.

Videos started circulating on social media showing Bisa Kdei’s jet-setting lifestyle when he was seen cruising in private jets across the United States.

The height of Bisa Kdei’s Private Jet journey lifted when he was booked to perform in Equatorial Guinea last weekend. Instead of going for the customary commercial flight, the artist chose to take his entire live band, including Grammy award-winning Joshua, on a private jet to perform

This move not only solidifies Bisa Kdei’s reputation as a trendsetter but also flying his entire live band on a private jet is a huge testament to his dedication to providing a unique and unforgettable experience for his fans and music lovers.

Also, the decision to travel by private jet speaks really well about Bisa K’deis success, global reputation and recognition since private jets are often associated with luxury and exclusivity, reserved for the elite few.

While some may view the “Mansa” hitmaker’s love for private jets as an extra cost, many might see it as a commercial move to enhance his brand and elevate the perception of Ghanaian musicians on the international stage.

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