Entertainment

KiDi’s Hit Single ‘Touch It’ Goes Platinum

KiDi, a Ghanaian musician, has just received his first platinum record.

 

KiDi, a Ghanaian musician known for generating popular songs, did the unthinkable when his hit tune ‘Touch It’ reached platinum status in 
the Asian country of India.

 

On Instagram, the Lynx Entertainment signee expressed gratitude for the support he has received thus far in his career.
“MY FIRST PLATINUM RECORD!!! One word: grateful. Cheers to many more to come”, he wrote.

 

The news does not really come as a surprise as it did incredibly well in the region with several TikTok challenges that saw Bollywood Stars also dance to the song.

 

 

 

KiDi’s Touch is a song from the Golden Boy album. Since its release, it has topped various music charts, including Billboard.

 

It has also gotten nominations and won various accolades, including the 3Music Awards’ Reggae Song of the Year.

What Does It Mean To Go Platinum In India?

Just like the United States of America, the United Kingdom or any other serious country, the Executive Committee of the Indian Music Industry in conjunction with the IFPI incorporated the best new practices for measuring Gold and Platinum songs.

The new criteria include Audio streams, Video streams, RBT Sales & Physical Album Sales.

 

The numbers however differ for each category of work.

 

Below is a table for standards for singles.

 

Awards Standards SINGLE  and ALBUM

Release type Singles Albums
Gold Platinum Gold Platinum
Pop/Basic 60000 120000 15000 30000
Devotional 50000 100000 10000 20000
Classical/Folk 10000 20000 5000 10000
International 60000 120000 12000 30000

 

The table above suggests KiDi’s Touch It has gone past the 120,000 mark ushering it a platinum status.

 

KiDi is expected to release a new single after the success of ‘Touch It’ in the coming weeks.

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